The Brown family has unveiled a new trading name for the business, with Brown Brothers changing to Brown Family Wine Group from 1 September, 2018.
For 130 years the Brown Family’s sense of adventure and innovation has led them to create new wine varieties, push boundaries and develop vineyards in some of the best regions in Australia.
They have evolved from a single brand to a family of brands that now includes Brown Brothers, Devil’s Corner, Tamar Ridge, Pirie and Innocent Bystander.
Ross Brown, Executive Director said: “The importance of creating an environment where each of our five incredible brands can equally thrive has never been more appropriate.”
The family says that the time is right to support each individual brand under a company umbrella that clearly links to family heritage and philosophy.
Brown continued: “In choosing the name it was imperative that family was at the heart of it so that people could see we remain a fiercely independent family wine company that is positioning itself for generations to come.”
Many Brown family members are currently involved in the business. Ross Brown is Executive Director, Eliza and Cynthia Brown are Board Directors, Katherine Brown is a Winemaker and Caroline Brown is the Public Relations and Corporate Communications Manager.
Dean Carroll, Brown Family Wine Group CEO said: “It’s such an exciting time within the company and this change signifies our deep respect for what the family and company have achieved to date. It also sets the direction for our aspirations for a sustainable future as a family wine company that authentically builds brands and leads categories.”