BWS is celebrating its 21st birthday this month and to celebrate the retailer is asking customers to complete a number of birthday tasks to take a share in over $400,000 in cash.

For example, Aussies can earn $1000 by submitting an aerial video of a huge ‘Happy Birthday BWS’ message written on the ground (carved in sand on a beach, for example), $2000 for getting a choir of 21 people to sing happy birthday to BWS, or $5000 if you jump out of a giant BWS cake in front of a BWS store, singing happy birthday BWS, holding a BWS Birthday sign, dancing the BWS birthday dance in a BWS orange birthday outfit.

There are also some simpler tasks available; for leaving a ‘happy birthday’ message on the drinks retailer’s birthday site, customers can receive $10. If you bake a homemade cake with Happy Birthday BWS written in icing, you can earn $100 and you can earn $500 for crafting a bespoke BWS birthday outfit and wearing it.

BWS Managing Director, Scott Davidson, said: “BWS has been part of our customers’ celebrations since 2001, from birthdays to wedding anniversaries and everything in between, so we wanted to mark this milestone by celebrating our customers and making it all about them.”

BWS enlisted reality stars Abbie Chatfield and Khanh Ong to be the faces of the campaign, and the best friends have starred in a range of online videos to promote the birthday celebrations.

“We know that most people don’t care about a bottleshop’s birthday, which is why we wanted to have a bit of fun with ours and we will unashamedly pay you to celebrate and have your own fun,” BWS Head of Marketing Anna Webster said.

“We thought Abbie and Khanh were the perfect duo to front our campaign because they are confident, authentic and a bit cheeky – just like us.”

All the tasks are listed on, with a set number of tasks available for customers to complete in order to redeem and start celebrating between today and 30 June.

The first BWS opened in Cabramatta, Sydney, in 2001, and today there are over 1400 BWS stores across the country.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *