BWS’s annual Cooler promotion launches today (11 January), with 2.5 million new prizes to be won, of a total prize pool worth more than $18 million.

Customers can enter the competition via the BWS on tAPP app, registering account and swiping daily on the image of the BWS Cooler for a one-in-three chance to win instantly.

Instant prizes include a trip for two to Japan to visit the Monsuta Brewery, tickets to the Peroni Superbox at the Australian Open, and a trip for four to the Gold Coast to visit Balter Brewery.

In addition to the instant prizes, customers can enter a draw to win one of three Grand Prizes: a $25,000 Adrenaline Holiday Adventure Package, an Aperol Fiat 500 Car, or $30k in cash.

BWS’s General Manager of Marketing, Josie Brown, explained how the top prizes were won in 2022’s competition.

“Last year one loyal BWS customer in South Australia actually took home the $50,000 cash grand prize, which couldn’t have come at a better time for his family after they lost their car to hail damage,” Brown said.

“In total, over two million prizes were won in last year’s Cooler promotion, and we can’t wait to hear some of the stories behind this year’s prize winners.”

High street vouchers are available to win, as are prizes in SipCoin, BWS’s digital currency, which can be used through the app (and which offers reduced prices).

With the instant win prizes, each four-day streak of swiping grants the user an extra swipe. Each swipe also counts another entry in to the Grand Prize draw.

This year’s Grand Prize draw will take place on 13 February. The promotion runs until 28 February 2023, with prizes able to be redeemed until 14 March. BWS Cooler Promotion is not available in the Northern Territory.

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