Endeavour Group has launched a new partnership with Double Shot Coffee, a division of the Oasis Griffiths Group (OG Group), to offer a drive-through coffee service at BWS.

The pilot store for the concept is BWS Gateway Drive in the Tasmanian city of Devonport, which has a premium four lane drive-through and recently underwent a store refresh. At this drive-through, customers will find a Double Shot Coffee deluxe coffee cart, serving a range of fresh coffee and locally baked treats.

Bianca Milne, Format Development and Innovation Manager at BWS, said the concept was created to utilise the drive-through space in a new way.

“An opportunity was identified to expand our convenience offering to attract a new customer and further satisfy the core,” Milne said.

“We’ve seen the activity of other convenient coffee brands and the demand from consumers, but we also know many aren’t satisfied with the quality of the dollar offerings. BWS has prime locations that are drive-through ready, making the introduction of first-class coffee pit stops that will offer express, contactless and consistent coffee an endeavour worth pursuing.”

Peter Patisteas, Managing Director of the OG Group, said Double Shot Coffee is conceptualised as a premium Australian coffee brand that has the ability to be deployed in a number of settings.

“The OG Group’s portfolio of premium coffee-first brands delivers complementary food and beverage provisions, tech solutions and value-added services. These diverse operations enable us to create a framework that could be easily scaled up,” Patisteas said.

“We utilise the latest market innovation and sustainable manufacturing practices to produce consistent high quality coffee with a first-to-market analytics platform to inform decision making and drive growth for all stakeholders.”

With the pilot concept now open Monday through Saturday from 6:30am, BWS hopes to roll out the service to more stores across the nation in the coming months.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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