Consumer habits and values have shifted in the pandemic, giving rise to a range of enduring movements in the liquor industry, according to IRI.
Category: Features
Posted inFeatures
A new era for the Calabria Family Wine Group
Acquisitions and partnerships of the past year have led the Calabria Family Wine Group to become one of the largest family-owned wine groups in Australia.
Posted inFeatures
The ‘not so neutral’ nature of vodka
Recent trends suggest consumers are beginning to embrace vodka as more than just a neutral spirit for mixing.
Posted inFeatures
What retailers are getting right, and wrong, about promotions
In the Bloody Big Drinks Summit, Simon Elsby of Exceedra explains what it takes to run a successful retail promotion in these unique pandemic times.
Posted inFeatures
Tackling the wine industry’s biggest global threat
Dr Liz Waters of Wine Australia discusses how the wine industry is mitigating and adapting to the impact of climate change.
Posted inFeatures
Where will 2021’s trends take us?
IRI Consultant, Antonia Tolich, analyses the top trends of 2021 to review which ones will most likely extend into 2022.
Posted inFeatures
The DrinkWise partnerships for a better future
The DrinkWise You Got This campaign is continuing to help foster better health outcomes for Year 12 students in a difficult time
Posted inFeatures
No and low alcohol trend shows no signs of slowing
The no and low alcohol (NOLO) market has exploded in the past year and is predicted to continue growing in 2022.
Posted inFeatures
Making the most of the summer party occasion
There will great opportunity for liquor retailers around the summer party occasion in the months ahead.
Posted inNews
What seltzer shoppers want
Analysis from market research company Snooper has revealed that new flavours are the key motivating factor for hard seltzer customers.