Coopers is making its popular on-premise beer, Session Ale, available to the off-premise by launching it in cans and bottles.
The refreshing summer style beer was launched in kegs to the hotel trade late last year and Coopers’ Sales and Marketing Director, Cam Pearce, said that in January this year, Session Ale had become Coopers’ second largest selling keg beer after Original Pale Ale and ahead of Sparkling Ale and Mild Ale.
“It’s been a tremendous response,” he said.
“As Session Ale has become better known, we have been inundated with customer requests for it to be released in a packaged format.
“As a result we have started production of Session Ale in cans and bottles. Stocks should be widely available at bottle shops and liquor stores across Australia from March 5.”
Session Ale is the first addition to the permanent Coopers portfolio for 14 years and is brewed using the family’s tradition secondary fermentation process.
“It’s an excellent example of innovation by Coopers’ brewers and as a beer, it is fully on trend,” added Pearce.
“We believe Session Ale will quickly establish itself as one of our most popular beers.”
The Session Ale is brewed using Galaxy and Melba hops and has a 4.2 per cent ABV. The beer will carry the same style of label as other Coopers’ beers, but with a blue colouring.