Coopers Brewery has added Sparkling Ale, one of its foundation beers, to its portfolio of cans.

The brewery has kept the similar design that it has used for its other canned beers, with Sparkling Ale being bold red, and the 375ml cans will be available in liquor outlets across Australia by mid-August to coincide with the release of Coopers XPA in cans.

Sparkling Ale and XPA join Coopers Original Pale Ale, Session Ale and Mild Ale in cans.

Coopers Marketing and Innovation Director, Mr Cam Pearce, said the can format for crafted beer is becoming increasingly popular.

“Every year, the Great Australasian Beer Spectapular (GABS) event goes out to beer lovers with the GABS Hottest 100 Aussie Craft Beer survey. The results from May this year, with a record 31,000 people casting votes, was that 77 of the Top 100 beers in the survey were available in cans, compared with only four in 2014,” he said.

“Coopers Original Pale Ale, Session Ale and Coopers Sparkling Ale all made the Top 100.”

“Can preference is no longer driven by occasion only, as we see that cans are now a preferred format for many beer drinkers, particularly within the crafted segment.

“Since we launched Coopers Original Pale Ale in cans, there has been a groundswell from consumers for the release of Sparkling Ale in cans as well.

“We listened to the calls and have responded accordingly.”

Sparkling Ale has been part of Coopers’ portfolio of beers since the birth of the brewery in 1862 and is acclaimed for its distinctive balance of malt, hops and fruity characters. It has an ABV of 5.8 per cent and 30 international bitterness units (IBU).

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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