Western Australian banner group, Liquor Barons, has joined forces with local brewery Little Creatures to launch the Create your Kegacy competition, which gives one lucky consumer the chance to win a once-in-a-lifetime experience and create a new limited-release Little Creatures beer.

To enter the Create your Kegacy competition customers simply head to their local Liquor Barons to buy a Little Creatures beer. They can then submit their idea for a new beer to the Create your Kegacy competition, with the winner then able to create their beer alongside the master brewers at Little Creatures in Fremantle.

Marketing Manager for Liquor Barons, Eliza Schwab said: “Our in-house marketing team at Liquor Barons has proven time and again their ability to craft innovative, end to end campaigns.

“Teaming up with a respected brand like Little Creatures for Create your Kegacy, not only underscores our commitment to excellence but also highlights the calibre of our in-house talent. We’re immensely proud of what our team has achieved, and we’re excited to showcase their capabilities through this exciting partnership.”

As well as working with the Little Creatures brewers, the competition winner will decide the flavour of the beer and the can and packaging design. Once the beer comes to life the beer will then be sold at Liquor Barons stores across WA.

Head of Marketing for Little Creatures, Ed Jamison, welcomed the partnership, saying: “Thanks to our great partners at Liquor Barons, WA beer lovers are being given the opportunity of a lifetime. The team at Little Creatures is excited to see what exciting brews our drinkers come up with.”

The entry period is active for the first eight weeks, and the winning brew will officially launch in Liquor Barons Birthday Catalogue in October, 2024. It will be featured as a limited release in all Liquor Barons stores, on-premises venues, and on tap at the Fremantle Beer Fest 2024.

The winner will also receive a year’s supply of Little Creatures and tickets to the Fremantle Beer Fest 2024 for themselves and three mates.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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