CUB has launched a limited edition Carlton Draught or ‘Richmond Draught’ Premiers can to celebrate the Tigers’ historic grand final win.

The limited edition cans are currently on their way out of the warehouse and will hit shelves in selected stores around Victoria from today.

CUB Senior Marketing Manager, Sian Sullivan, said: “With a historic victory like we saw on Saturday we thought we should definitely commemorate the occasion and give Tigers supporters something to remind them of the proud moment.

“Our team has worked incredibly hard to get the designs done and the cans coming off the line at our brewery and into the hands of fans as fast as possible.

“We originally looked at producing 10,000 limited edition cans but we soon realised we’d underestimated the Tiger army, so we’ve decided to increase that number to 30,000,” Sullivan said.

Richmond star Alex Rance was on hand at the CUB Abbottsford brewery to watch the first cases of Richmond Draught being canned and to add his autograph to a few.

“Just when we thought it couldn’t get any sweeter to toast the Tiger Premiership, along comes Richmond Draught to keep the celebrations flowing,” said Rance.

“Knowing how much Tigers fans love to celebrate, slabs of Richmond Draught won’t last long.”

The limited edition cans are printed in Richmond colours of yellow and black, and feature the final score for their 2017 Grand Final win and Norm Smith Medallist.

Deborah Jackson

Deb joined Intermedia in 2015 as Editor of National Liquor News and Deputy Editor of The Shout. Since then, she has also worked as the Editor of Beer & Brewer and the New Zealand title, World of Wine....

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