Team at Dan Murphy's on GIVIT day

Endeavour Group retailers Dan Murphy’s and BWS have stepped up their support of not-for-profit donation platform GIVIT, hosting the first ever National GIVIT Day last weekend.

GIVIT is a platform that allows people to directly support people in need with a wide range of appeals and organisations involved. The Endeavour Group stores celebrated the partnership with the platform by creating the national day of support on Saturday December 4, which included a range of initiatives.

Customers could participate in the day by rounding up their purchases or a making a coin donation at over 250 Dan Murphy’s stores and 1,400 BWS stores across the country. In select Dan Murphy’s stores, the day was stepped up further with things like barbecues, morning teas, gift wrapping stations, raffles, competitions and succulent plant sales, all designed to encourage customers to dig deep for the worthy cause.

Prior to the event, Dan Murphy’s Managing Director, Alex Freudmann, said: “Collectively, Dan Murphy’s and BWS have stores in more than 1,650 local communities across Australia, and by joining forces and hosting our first ever National GIVIT Day, we are hoping to create a positive impact.

“Our ambition is to leave a positive imprint on the communities we serve, and we love that through our partnership with GIVIT, we can support the communities that need it the most that we are part of.”

Early indications already show the event was a success. While the final tally of donations from BWS stores is still being calculated, Dan Murphy’s stores raised an incredible $79,687 over the weekend alone.

Caroline Odgers from GIVIT said this will go a long way, especially considering that requests for assistance have almost doubled on the platform since the beginning of the pandemic. Currently there are more than 50,000 items needed for vulnerable Australians on GIVIT.

“GIVIT is committed to ensuring everyone has access to the basic comforts that many of us take for granted. The donation of simple items such as kitchen equipment means a family can enjoy Christmas lunch, or toys for children living in temporary accommodation brings some much-needed joy,” she said.

“We’re extremely grateful to the BWS and Dan Murphy’s teams and customers for helping us support thousands of Aussies in need this year.”

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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