The Australasian Catalogue Association (ACA) hosted its 27th Annual ACA Awards recently, with Dan Murphy’s taking out the top spot in the Liquor Retail category.
Catalogues have long been seen as an effective marketing tool for liquor retailers and banner groups and it was the Dan Murphy’s Christmas Buyer’s Guide which won the ACA Award, beating Liquor Barons and Vintage Cellars who were the other finalists.
Jill Tenner, Content and Publications Manager, Dan Murphy’s said: “The team at Dan Murphy’s are truly honoured to be crowned winners and recognised by industry leaders. Our customers love our catalogues, we share our product ranges and value each week with our customers so they are always informed of best picks at Dan Murphy’s.
“Congratulations to the team for producing our ‘Christmas Buyer’s Guide’ catalogue inspiring our customers to explore and try new products. Catalogue marketing is a key element to our overall marketing program, so to be awarded for our hard work is terrific.”
ACA’s CEO Kellie Northwood said: “All finalists in the ‘Liquor’ category produced outstanding entries for the awards and should be proud of their efforts. Over the past year, we have seen Liquor retailers continue to develop their catalogue toolkit to deliver strong sales and engagement results to their customers.
“We look forward to what the next year will bring from liquor retailers as we begin to expand and develop our awards program into The Real Media Awards.”
Liquor catalogues are continuously proving to be highly effective in driving sales. TheShout reported earlier this year on Roy Morgan Research, which showed that 7.7M Australians (38 per cent) find catalogues the media most useful when purchasing alcoholic beverages ahead of internet search (22 per cent).