Endeavour Drinks Group (EDG) has announced that Steve Donohue will become its new Managing Director in April this year, taking over from Martin Smith who will retire at the end of the financial year.

Donohue is currently the Director of Buying and Merchandising for Woolworths Supermarkets, and has previously held a number of positions throughout the Woolworths group’s drinks businesses. He started as a Dan Murphy’s store manager at 19 years old and progressed into senior buying, merchandising and marketing roles in Dan Murphy’s, BWS and the broader drinks business.

Brad Banducci, Woolworths Group CEO said: “We are pleased to announce Steve as the new Managing Director of Endeavour Drinks. Steve rejoins our drinks team after spending the last five years rebuilding our buying and merchandising capabilities, first with Countdown in New Zealand and more recently in his role with Woolworths Supermarkets in Australia.

“He’s been instrumental in delivering our Woolworths Supermarkets pricing and range strategy as well as transforming our supplier engagement program.”

Smith will remain in his current role until the end of June and will help Donohue with his transition into the new role.

Banducci added: “I would like to thank Martin Smith for his significant contribution to Endeavour Drinks. Martin and the Endeavour Drinks team have helped build the leading business we have today.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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