The Endeavour Group has been invited to join a global partnership that is aiming to tackle the risk of online sale and delivery of alcohol to minors by developing robust international guidelines for online sales of alcohol.

The global partnership is being led by the International Alliance for Responsible Drinking (IARD), a global not-for-profit organisation dedicated to reducing harmful drinking and promoting understanding of responsible drinking.

An IARD spokesperson said: “In Australia, Endeavour Group have been thought leaders in putting robust policies in place for the online sale and delivery of alcohol.

“We are delighted they are part of this world first coalition to develop global standards to address the risk of online sale and delivery of alcohol to minors, and reduce harmful drinking among adults. Their learnings, expertise and partnership will be invaluable in helping to enhance safeguards across the globe.”

Endeavour Group joins the 12 leading global beer, wine, and spirits producers that form the International Alliance for Responsible Drinking (IARD), and 12 prominent global and regional online retailers, and e-commerce and delivery platforms, in raising industry standards for the sale of alcohol online.

This partnership marks a world-first coalition to develop and enhance safeguards to prevent the online sale and delivery of alcohol to minors and to reduce harmful drinking among adults.

“Our ambition is to be Australia’s most responsible retailer and to operate under world leading standards, so we are pleased to have been approached by IARD to join this partnership,” said Endeavour Group Managing Director Steve Donohue.

Endeavour Group was one of the founding signatories of the Retail Drinks Online Retail Code of Conduct 2019, which promotes responsible practices in the online alcohol sale and delivery sector.

“All of our drivers need to stay up to date with our bespoke driver training program, and RSA checks are embedded into the app our drivers use. Drivers are trained to refuse and return delivery if there is doubt around the age of the recipient or if the recipient is intoxicated. These processes are regularly checked through mystery shopping exercises, and drivers who fail these, risk being terminated,” Donohue added.

IARD initiated the partnership to establish and then live up to the highest industry standards for responsible business practices after the Covid-19 global pandemic accelerated online sales of alcohol.

IARD President and CEO Henry Ashworth, said: “This partnership marks a ground-breaking coalition to develop global standards for the online sale and delivery of alcohol.

“IARD is proud to be uniting the world’s leading drinks producers with leading online retailers, and e-commerce platforms in raising global standards of responsibility. In coming together, we believe the partnership can facilitate greater change across our wider sectors.”

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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