FELLR has announced they’re releasing not one, but two brand new flavours to their core-range this September, with the launch of their new Pineapple & Coconut, and Mango FELLR’s! Both flavours will be available nationwide in a range of nationals and independents from Thursday, 15 September.  

FELLR was created by Andy Skora and Will Morgan, who both left their roles at global beverage powerhouse Pernod Ricard, before launching their independent brand in July 2020.

FELLR Co-Founder Will Morgan and the team are excited to bring the new product range to market, “We’re in an extremely exciting phase of our journey, off the back of two years of significant triple-digit growth, we’re excited to bring two iconic Aussie summer flavours to market which our FELLR fans have been screaming for!”

FELLR’s Pineapple & Coconut, and Mango flavours are a true nod to Australian summers, with the quintessential tastes transporting you to the beach on a hot day, with a fruit bowl in hand.

FELLR Co-Founder Andy Skora states, “At FELLR we’re huge on innovation, and have always been looking at where we can take FELLR next. We’ve paired one of Aussie’s favourite summer fruits, (Pineapple) with a new flavour profile for Seltzers (Coconut) pushing the category into new territories. We’re also releasing a known performer in this space, Mango, after numerous requests from our FELLR fans.”

From the outset, FELLR have focused on flavour and creating the best tasting and most refreshing products on the market, without sparing any expense. This focus on quality has recently seen them crowned world’s best brewed Hard Seltzer at The Spirits Business, Hard Seltzer Masters in London for the FELLR Passionfruit Flavour.

FELLR Pineapple & Coconut and Mango flavours will be available nationwide in national and independent retailers from September 15. RRP 4 pack of 330ml (4% ABV) $22.99.

Contact Will Morgan at will@drinkfellr.com or 0407618323 for more information.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *