Gage Roads Brewing Co has made its first move into the canned beer market with a limited release 24 loose can pack of Single Fin Summer Ale for summer.
Gage Roads said that the loose pack format will make it easier to stock fridges and eskies, and that coupling the growing demand for cans and for Single Fin made it a double bonus.
“By putting our fastest growing and most well recognised brand Single Fin into the humble can, we’re bringing together consumer demand for cans with the equity of one of our best brands,” said Gage Roads’ Aaron Heary.
“Tins have a lot of practical benefits over glass. They don’t break, they are light, they cool down faster in the esky and are easier to crush and pack-out when you’re done.
“This makes them great for boating, camping, fishing trips and the outdoor lifestyle we love. The summer packs have been designed as a loose pack, without those pesky six pack wraps, so they’re perfect esky fillers.
“They fit neatly in your fridge and coincidentally slide straight into an Engel or Waeco without needing to be broken down. Single Fin is a no brainer if you want to buy a carton of craft beer in cans and perfect for any occasion,”
Single Fin cans will be available on- and off-premise this summer, as well as being offered at a number of festivals around the country.