Independent Australian seltzer company, Gravity Seltzer, has partnered with leading independent brewer, CBCo Brewing, to meet the growing demand for Gravity Seltzer and drive growth in independent retailers on Australia’s East Coast.
With another hot summer for seltzer on the horizon, the new partnership will see CBCo Brewing’s field sales team represent Gravity Seltzer in stores across Victoria, New South Wales and Queensland.
Gravity and CBCo Brewing say they are committed to supporting independents and the partnership aims to provide retailers with a unique product portfolio that meets the growing demand for refreshing, high-quality alcoholic beverages.
“As an independent supplier we have found great synergies with independent retail. This partnership allows us to scale our access and provide better service to that network via key wholesalers.” Said Co-Founder and Chairman Mick Spencer.
“We have had a large increase of interest in our brand from the Surf Coast in Victoria to the Sunshine Coast and it has been great to find a trusted partner to give them the service they deserve. We are thrilled to embark on this incredible journey with CBCo.”
Gravity and CBCo Brewing said that the partnership is poised to “make a significant impact on the independent retail landscape”, with CBCo’s well-regarded sales team providing more in-store support and Gravity’s team focusing on promotion, marketing and consumer awareness.
CBCo Brewing’s Managing Director, Lawrence Dowd said: “We’re excited by the partnership and representing Gravity Seltzer with Independent customers across Australia’s East Coast.
“Gravity Seltzer’s position in market and their innovation and creativity are a complimentary fit for our company ethos.”
The range of Gravity Seltzer’s flavours in pack and keg will be available in all major wholesalers from 1 August 2023 through local CBCo Brewing representatives.