Grey Goose has launched a limited edition Riviera bottle, which celebrates the brand’s French heritage and features work by famed illustrator, Quentin Monge.
Depicting blue and white parasols the design encapsulates Monge’s “stylishly whimsical flair” and aims to be a simple reflection of the unique charm of the French Riveria.
Speaking to TheShout about the bottle, Grey Goose Global Brand Ambassador, Joe McCanta, said: “Quentin Monge is an illustrator who grew up in the South of France, and he was inspired by the evocative image of the blue and white parasols in France.
“When you see these by the seaside, it means you are on holiday. His idea was to take an iconic brand like Grey Goose and work to create another icon with it, and I think he has nailed it with the parasol. It just says summer and it says Riveria. For us it is about accentuating our main colour, which is the blue and using that icon nature to create something special.
“There’s probably not a lot of people who know we are a French vodka, so to re-iterate our French heritage is always good to link back to Grey Goose being distilled in France, made with French wheat, everything is made in France and being able to evoke that is a key thing in packaging.”
“There is something special about the way the French spend their summers on the Riviera. There’s nothing like coming off the beach after a long, hot day to enjoy a refreshing Grey Goose cocktail.”
Speaking about the bottle, Monge said: “For me the parasols represent one of the essentials when it comes to a beach holiday [and] immediately made me think of summertime and the crowded beaches.”
Containing the usual high-quality Grey Goose vodka, the limited edition bottle will be available to all retailers nationwide from 1 November, until sold out.