Grey Goose has revealed its 2019 Limited Edition Riviera bottle, celebrating summer in collaboration with Parisian fashion label Maison Labiche.

The bottle features deep blue waves embroidered with phrases including “Vivre le moment” and “Live like summer never ends” in the signature Maison Labiche handwriting style. The brand’s co-founders are said to be inspired for this design by their trips to the Côte d’Azur and Pampelonne beach in the French Riviera.

Along with the limited edition bottle, Maison Labiche have created a hand-designed capsule collection of fashion and travel items, intended to complement the Grey Goose ‘Live Victoriously’ brand ethos.

Marie Welté, co-owner and co-founder of Maison Labiche, said it’s a phrase they already live by.

“While we are a French luxury brand, we do not take ourselves too seriously and we look to inject fun, humour and savoir-faire into the phraseology that can be personalised onto each item.

“The capsule collection reminds us all to celebrate the moments that matter during the summer – be it travelling for holidays or spending time with friends and loved ones closer to home.”

The Grey Goose x Maison Labiche collaboration was unveiled at a launch lunch in Sydney this week. Chef Guillaume Brahimi treated guests to a French inspired menu, which brand ambassador Georgie Mann paired with Grey Goose cocktails, for a true Riviera feel.

Attendees to the lunch, which included Masterchef 2019 winner Larissa Takchi, were greeted with a cocktail specially crafted to celebrate the new bottle. The “Paris to Pampelonne” cocktail was created at the home of Grey Goose in France, with a crisp refreshing lemon taste.

The limited edition Grey Goose bottle will be publicly available for purchase from November 1.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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