The Independent Brewers Association (IBA) has created the IBA Beer Labelling Guidelines and Logo Pack, which have been designed to help independent brewers ensure they comply with Australia’s beer labelling laws.

With mandatory pregnancy labels set to be introduced for alcohol products, the IBA has created these guidelines in consultation with members and stakeholders, including The Alcohol Beverages Advertising Code Scheme (ABAC), Food Standards Australia and New Zealand (FSANZ) and DrinkWise.

In a statement about the launch, the IBA said: “The truth is, for professional brewers seeking commercial markets, correct labelling is absolutely essential. That’s why we’re making these Guidelines available to all Indie Brewers across Australia, not just our members. It’s a leadership stance for the benefit of the entire sector.

“We’re urging all Indie Brewers to revise your labelling now and apply the IBA’s Independence Seal. As we know, consumer awareness of the Seal changes consumer behaviour.”

The guidelines are for any packaged beer and are structured to make it clear on mandatory label information, optional label information and additional labelling elements.

The mandatory labelling information includes:

  • Product description
  • Volume statement
  • Alcohol content
  • Standard drinks statement
  • Country of origin
  • Supplier and packer name and address
  • 10c Refund Statement
  • Best before date
  • Lot identification
  • Sulphites and allergens
  • Use of other ingredients

Guidelines include explanations around regulatory authorities, relevant standards and the definition of beer, as well as logos that can be features on beer labels, such as Drinkwise pregancy advisory messages, recycling logos and gross weight logos and are available through the Independent brewers Association website.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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