Independent Liquor Group (ILG) has announced that its boutique Fleet Street banner has continued its expansion – this time, into the NSW Blue Mountains.
The first Blue Mountains location for the banner is in Wentworth Falls at the Grand View Hotel, part of the Hometel Group. Located in the leafy and historic surrounds of the hotel grounds, the new Fleet Street store features a range of quality products, matched with attentive staff and their well-rounded knowledge.
The Hometel Group saw the Fleet Street banner as a great fit for the Grand View Hotel, to create excellent, seamless shopping experiences for tourists, guests and locals alike. This was especially true for the group when noting the dramatic change in demographics of the local area in the last eight months, as more Sydneysiders moved away from the city into the mountains.
Kun Rahadian, Group General Manager of the Hometel Group, said the Fleet Street brand was synonymous with boutique, personalised and experiential offerings, which was the type of retail experience the group was looking to create in this new demographic.
“It has been a great addition to the portfolio as the hotel already offers boutique accommodation, restaurant and bar, weddings and social function spaces, and a planned a gin and wine lounge which will showcase local wines and spirits complemented by shared dishes from tapas to modern Asian. We are excited that it is a great offering not only for our local guests but also day and international visitors,” Rahafian said.
The new Grand View Hotel Fleet Street store stocks a diverse range of iconic, premium and boutique wine, beer and spirits from around the world, including an array of local options. Rahadian said if the store doesn’t stock something that a customer wants, it will endeavour to source it for them. With a drive through and vast parking area, the new store also hopes to launch click and collect and home delivery options in time for summer.
A move into the Blue Mountains is the latest territorial expansion of the Fleet Street banner, which has been gaining a lot of interest in the past 12 months. Launched in Sydney in 2019, the banner has been adopted by multiple ILG members across a number of Sydney suburbs, before branching out into Queensland for the first time in September 2021.