More than 100 delegates from the Independent Liquor Group (ILG) study group embarked on an unforgettable journey to Champagne, France.

This exclusive expedition offered an exceptional opportunity for hoteliers, liquor retailers, and suppliers to delve into the heart of Champagne’s most renowned houses, possible Australia’s most loved Champagne, G.H.Mumm and the world’s most famous Champagne, Moët Hennessy.

The ILG delegates’ first stop was G.H.Mumm, where they were treated to an exquisite tour of the historic Caves. The journey through the labyrinthine cellars unveiled the history behind G.H. Mumm’s world-famous champagnes.

Following the tour, National Accounts Manager – Wholesale, Pernod Ricard Australia, Luke Van Staveren, welcomed delegates as they enjoyed an extraordinary lunch deep within the heart of the G.H. Mumm Caves.

On the second leg of the day trip, the ILG delegation was warmly received by Sales Director Paul Tucker and National Key Account Manager Mikaela Noonan from Moët Hennessy Australia, who acted as gracious hosts for the evening. The group embarked on a captivating exploration of the Caves, followed by dinner and entertainment deep in the cellars.

Van Staveren told National Liquor News that it was an absolute pleasure to be able to host the delegates on this year’s ILG Study tour at G.H. Mumm in Reims.

“With an extensive hosted tour of the cellars and being able to delve into the cooler and humid settings of the kilometres of tunnels underground, which make up the history, passion, and expertise from Maison Mumm, we now have more than 100 new ambassadors for the brand back in Australia.

“This immersion into the brand, followed by an amazing lunch put on by the team at Maison Mumm, was hopefully one of the main highlights on the trip for all the delegates, and we’d like to thank the team from ILG on including the trip to Maison Mumm and Champagne on the itinerary for us to showcase Australia’s most loved Champagne Brand,” he said.   

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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