Thirsty Camel Victoria continues to invest in it’s innovative model, delivering increased profits and new programs to its members.

Thirsty Camel Victoria is continuing to invest in an innovative model to deliver profit for its members, a focus that will be key in planning for the new financial year. Innovation will be key in areas such as the craft beer program, Crafty Camel which has delivered +40 per cent in value, the premium spirits, Top Drops which has delivered +52 per cent growth, and an overall extended range.

Adrian Moelands, General Manager of Thirsty Camel Victoria, said: “Thirsty Camel will continue to evolve our core range and marketing programs to enable our members to win across all segments of the industry. “We believe having a smaller core range surrounded by innovative opt in programs enables our members to have the flexibility to drive key brands and partners whilst also working with local suppliers to ensure we are providing a wide range for all consumers.”

Evolution of the range is just one way that Thirsty Camel aims to remain flexible as the market continues to change. Other ways it will do this in the new financial year include a venue improvement fund to benefit members, as well as a new delivery service which launched in December with great success.

“Thirsty Camel has launched our new delivery platform, Thirsty @ Home which is an exciting offer for consumers,” Moelands said. “Thirsty Camel has continued to invest in data and digital platforms to better understand our consumers purchasing habits. In conjunction with our business partner On Tap data, we have moved our membership to scan basket data, enabling us to promote the right products at the right time.”

The Camel’s got you Covered

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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