IRI has announced the latest instalment of its Market Moves webinar series will take place on 1 June, in collaboration with Growth Scope.

The highly anticipated online event will analyse the current state of the Australian liquor industry, including post-pandemic trends, market performance and shopper behaviour. Its aim is to provide the industry with clarity, guidance and stewardship after a period of immense growth and change.

Mark McCaffrey, Director of Liquor & Tobacco at IRI, said the event has been carefully timed to provide these important insights at the optimal time for the industry.

“The off-premise liquor sector is one of the country’s largest FMCG channels, accounting for 22.2 billion in sales. Not only did it perform extremely well during the pandemic, it also experienced some of the biggest changes in consumer behaviour and the most significant innovations in product and packaging,” McCaffrey said.

“Our industry seminar will look at both on-premise and off-premise liquor and take a deeper dive into the channel’s market performance especially across different categories including ready to drink (RTD) which experienced extraordinary growth of 8.5 per cent. We will also look at e-commerce, premiumisation and no and low alcoholic beverages.”

Some of the important questions that will be addressed in the event include:

  • How do brands and retailers continue to drive growth while facing some serious economic headwinds?
  • What are the consumer drivers for liquor brand choices?
  • What factors primarily influence shoppers in-store?

McCaffrey said: “It is essential to understand the behavioural differences and preferences of shoppers across different liquor banners to determine how best to meet their needs, and we will be addressing these critical aspects as well.

“While society seems to be returning to some sense of normalcy, the liquor sector is still enjoying good growth for off-premise. Despite this we can’t underestimate the challenges ahead and we must work harder to seize the opportunities. They may be hidden within layers of insights, but they are there, and we can help you to find them.”

This event is the latest to come from a collaboration between IRI and Growth Scope, with the companies producing five individually themed industry reports together in 2022. Each report aims to uniquely dissect the growth opportunities and key fundamentals underpinning the off-premise and on-premise channels of the liquor industry for this year and beyond. The collaboration also provides IRI with the ability to extend its insights into the on-premise market for the first time.

The Market Moves: Liquor In Australia event will take place on Wednesday 1 June, from 10am-11am AEST. Sign up to attend here.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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