Kollaras & Co has announced it is making the move into vaping after securing a strategic partnership with the UK’s largest premium vaping brand IVG Premium E-Liquids.
The deal sees Kollaras land the master distribution rights for IVG products within Australia, meaning Aussie vapers will join those from over 60 countries where IVG products are already available.
John Kollaras, Managing Director of Kollaras & Co, said the partnership was an important step for the business.
“We are thrilled to partner with IVG, as we continue to strive to provide a unique offering within our portfolio, and cement our position as a dynamic solutions provider,” he said.
“Quality, authenticity and passion are three key values which we look for in partners, and IVG is no exception to this.”
Kollaras & Co will be distributing 26 e-liquid flavours in 60 ML and 10 ML from IVG Premium E-Liquids’ into the Australia retail market sector by the end of March 2019.
Ahsan Bawa, CEO of IVG, said: “Our incredible journey continues here at IVG, our multi-international and award-winning brand continues to reach new heights. We are proud and honoured to welcome the Kollaras family into our own, and this strategic alliance will help in those efforts on delivering IVG to a store near you.
“We are thrilled to officially announce the partnership with Kollaras & Co, a key step for Oceania and South Pacific regions.”
Kollaras added: “Our core innovation metrics focus on true value creation on behalf of our customers, and their loyal shoppers, and IVG is a fantastic example of this. We are both confident and excited about the partnership and our growth prospects in the year ahead to say the least.”