Kollaras & Co has this week signed a distribution agreement with North China’s largest wine importer which will see the company’s brands distributed in China.

The partnership with The Beijing ABA Company Ltd was signed at The China International Import Expo, which was is being held in Shanghai this week. Kollaras had the brands that will now be available in China on display at the Expo, which is a major initiative of the Chinese government to support trade liberalisation and economic development in China.

Speaking about the agreement, Kollaras & Co Managing Director, John Kollaras, said: “Today marks a new chapter for our businesses. This joint venture is a great step as we strive for greater market penetration in North Asia. We are truly excited to continue engaging in one of the most rapidly-moving, innovative and dynamic markets in the world.”

Li Yan, General Manager of ABA added: “Our mission is to bring only the best brands to end consumers. And we sincerely look forward to a successful, long term partnership.”

The signing of the Memorandum Of Understanding was witnessed by NSW Deputy Premier John Barilaro, who said it is “fantastic” to see Australian companies expanding into China.

He added: But what’s even greater is to see successful family-owned organisations immerse themselves into evolving markets.

“Mr. Li Yan and Beijing ABA Limited – today you are not only buying into Australia and its wonderful wines, you are most importantly buying into a family brand.”

The partnership will see Kollaras brands distributed through on-premise, off premise and online channels throughout North China, through Beijing ABA’s strong distribution network of seven affiliated companies in four cities.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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