Liquor Legends has held its international conference in Italy, with a group of 155 members, suppliers and Liquor Legends staff in attendance.

With a record number of delegates taking part, the conference commenced in Milan with a welcome cocktail event at the Excelsior Gallia Hotel, which was home for three nights. During the Milan stay, Bacardi hosted a cocktail reception at Martina Terrazza, while Campari hosted a mixology session followed by an aperitif dinner at Camperino Galleria.

The following day, attendees travelled to Rome, stopping in Florence on the way to enjoy a lunch hosted by Treasury Premium Brands at Za Za Restaurant. Checking into the Anantara Palazzo in Rome, Lion hosted a Birra Moretti La Festa Con Amica, a “party with friends”, in the ballroom at the St Regis Hotel.

While in Rome, the conference saw the Liquor Legends business session highlight strong group performance, Advantage Survey success, exciting transformative digital marketing plans and technical retail advancements with electronic shelf labels. This was followed by supplier and member rotating sessions for topical discussion and presentation.

At the conference, Anglers Inn in South Australia was announced as the Liquor Legends Retailer of the Year, and William Grant & Sons was awarded Supplier of the Year. The awards were celebrated with a dinner hosted by Coca-Cola Europacific Partners on the rooftop of Rome’s Anantara Palazzo.

The trip involved plenty of sightseeing around Rome, including the Colosseum, Roman Forum and the Vatican, ending in an exhilarating tour of the city on the back of 20 Vespa scooters. At a dinner hosted by Diageo at the Cantine Santa Benedetta, delegates experienced the Italian love of pasta making, accompanied with great wine and true family passion.

The final evening saw delegates come together to celebrate a wonderful week with an Italian-themed dress up at House of Peroni, hosted by Carlton & United Breweries. Closing the conference, Managing Director John Carmody thanked all members, supply partners and staff for their support over recent years. Carmody thanked the delegates for their attendance, noting that Liquor Legends values the relationships formed on this trip and has no doubt they will contribute to the success of the group.

From here, 60 per cent of the group extended their trip and continued on to Sorrento where they explored the Amalfi Coast for another three nights before making the journey home.

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