Liquorland has launched its largest competition for users of its customer reward scheme, Flybuys.

Customers are entered into the draw by spending $20 on liquor at Liquorland or Coles Online and scanning their Flybuys card. The competition runs from 1 March to 11 April, with winners drawn on 1 May.

“The top prize is valued at $25,000 Flybuys dollars which equates to about a year’s worth of groceries for one lucky customer,” said Mia Lloyd, Coles Liquor General Manager of Customer Loyalty.

In total, Liquorland is offering $100,000 in Flybuys points. One customer will win the first prize, with the runner-up winning $10,000 Flybuys dollars. The $1,000 value third prize will be received by five customers, and 3,000 customers will receive $20 Flybuys dollars.

Flybuys CEO, Anna Lee, said the competition responds to Australians feeling the impacts of rising inflation on their grocery purchases.

“Cost-of-living pressures still remain, and we couldn’t be prouder to continue to find new ways to reward our valued members,” said Lee.

It also rewards customers for loyalty, encouraging the use of the Flybuys program in Liquorland stores. Rewards points won in the competition can be redeemed on purchases at Liquorland, Coles, Kmart, and Target.

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