The company has announced the name of their Owned and Exclusive Brands portfolio will be Independent Beverage Partners (IBP).

Australian Liquor Marketers (ALM), the country’s largest liquor supplier to independently owned liquor retailers and the largest broad range liquor wholesaler, has announced Independent Beverage Partners (IBP) will be the new business name for its Owned & Exclusive portfolio.

IBP will use ALM’s existing cost-effective and efficient supply chain, and will be responsible for the distribution of the Owned & Exclusive portfolio, dedicated exclusively to growing the brands within the independent liquor network.

IBP’s vision is to provide independent retailers with products that exceed retailer and shopper expectations, with the promise to over-deliver on quality, value and margin every day. Put simply, ALM describes this as superior quality products that represent great value for the shopper and deliver margin benefits to the retailer.

The IBP business is headed up by Murray Riemann, the General Manager of Owned & Exclusive Brands. Riemann has been with ALM for 10 years and managed the acquisition of the private label portfolio from Kollaras & Co last year, which at the time was explained by ALM CEO Chris Baddock as: “a key focus and a key accelerator of Australian Liquor Marketer’s private label growth strategy.”

The team also comprises of James Somerset as Brand and Portfolio Manager, Nevil Shah as Sourcing and Compliance Manager, Georgia Kollaras as Senior Marketing Manager and Chani Madhurangi as Demand and Supply Planner.

Riemann said: “This small team, each bringing specialised skills, has allowed the business to execute a long list of deliverables quite cleanly and quickly.

“The existing brands within the IBP portfolio are a great demonstration of our wonderful ability to create, represent and nurture products that are loved by both retailers and shoppers alike.  These include successful brands like Two Truths Wines, Molly’s Irish Cream Liqueur, Tovaritch! Vodka, and Broo Beer just to name a few.

“IBP has been designed to address a large market opportunity across wines, beers, and spirits with the mandate to partner with top wineries, breweries and distilleries in Australia and around the globe, to provide shoppers and retailers with enjoyable, multi-award-winning products that guarantee exceptional benefits across the entire value chain.”

The exciting new IBP business has so far this year launched the highly anticipated Five Judges 2L cask range, the value-end Jumpin’ Jack wines, and has already hinted about even more announcements for an impressive line-up of new local and international brands.

“Quality, value and margin is what we strive to deliver every day, it instils confidence and pride in our retailers, and delivers a sense of delight, discovery, excitement, and enjoyment for shoppers,” Riemann said. 

“We get out of bed each day in the passionate pursuit of championing successful independents. That’s what IBP is all about.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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