Wild Turkey has launched a premium range of RTDs; the Discovery Series. The unique flavour combinations are a twist on the traditional bourbon and cola; with flavours Extra Aged Vanilla Oak Spiced Cola and Extra Aged Spiced Honey Soda.
Wild Turkey is challenging consumers to re-think bourbon, launching the Discovery Series range of RTDs to bring pride back into the category.
Australia is the first and only country to launch this series, which is the first new product development Wild Turkey has made in the RTD space in several years.
The Discovery Series launches with a nationwide release of Extra Aged Vanilla Oak Spiced Cola and Extra Aged Spiced Honey Soda. These unique flavour combinations are a twist on the traditional bourbon and cola, which have been purposely selected to hero the bold flavour of Wild Turkey.
At nine percent ABV per 250mL can, these premium and contemporary premixes, have been designed to complement nighttime occasions such as pre-drinks, house parties and gatherings with friends, or as a special treat after a long day.
Wild Turkey is now available in all First Choice Liquor Market stores, as well as select Dan Murphy’s, BWS, Liquorland and independent retailers, with an RRP of $27.99 per 4 pack.
Contact Campari Australia at 1800 856 939 or firstname.lastname@example.org