Any licensed venue in Australia can now apply for COVID-19 recovery support through iconic Queensland brand Bundaberg Rum’s $11.5 million Raising the Bar fund.

Whether a venue is currently allowed to serve customers on-site; is only operating as a takeaway business; or is temporarily closed due to lockdown restrictions; the fund aims to support the recovery and rebuilding efforts of Australia’s hospitality industry through the supply of equipment and services to approved applicants.

Types of support may include:

  • essential safety equipment such as hand sanitiser and dispensers, PPE, and thermal scanners
  • mobile bars, tables, umbrellas, and take-away/disposable containers
  • consumer confidence-building through PR and media amplification

The application process outlines options to apply for immediate, medium, and/or long-term support.

Immediate support will provide essential safety equipment as part of the ‘Bear Cares Safety’ package. Medium-term support will promote safe outdoor socialising through the ‘Bundy Bear Garden’ package. These packages will help venues host safe on-premise experiences for their patrons both indoors and outdoors. Long-term support through the ‘Bearspoke’ package will provide tailored solutions for selected venues to promote safe on-premise experiences including safe live sport viewing.

Venues can also apply for PR and media support to help promote their venue to patrons, increase footfall in line with capacity limits, and increase consumer confidence in their COVIDsafe practices.

While Raising the Bar is a Bundaberg Rum initiative, you don’t need to be an existing Bundaberg Rum or Diageo customer or stockist to apply for funding.

For the first time, Raising the Bar also makes freely available to any venue a suite of free tools, templates and resources on the Diageo Bar Academy site to help venues operate safely, create memorable experiences for their guests, and look out for their employees.

Visit for more information and to apply.

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Bundaberg Rum’s Raising the Bar

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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