Leading Dominican Republic rum, Ron Barceló, has signed an exclusive Australian distribution deal with Kollaras & Co, which will see six rums from its range available to independent retailers across the country.
Ron Barceló was established 90 years ago, is currently exported to over 50 countries worldwide and has signed this deal with Kollaras as part of its international expansion plans.
Doug Misener, Kollaras & Co’s Commercial Director, said the partnership would facilitate new market ventures for both companies.
“We are excited to add yet another globally successful brand to the Kollaras portfolio. It adds further depth to Kollaras’ stellar reputation as a solutions provider and brand owner,” Misener said.
The following Ron Barceló range will be available for both on-premise and off-premise venues:
- Ron Barceló Blanco 700ml and 1L
- Ron Barceló Dorado 700ml and 1L
- Ron Barceló Gran Anejo 700ml
- Ron Barceló Imperial 700ml
- Ron Barceló Imperial Onyx 700ml
- Ron Barceló Premium Blend 30th Anniversary 700ml
Ron Barceló’s Regional Director for Asia Pacific, Fernando Barrera, said the deal was part of the producer’s international expansion plan described as ‘a journey of instinct that has no borders’.
“This exciting partnership between two market leaders is a strategic move for the company that will see growth not only for the brand but for the category globally,” Barrera said.
“The increased scale this partnership creates will provide customers with greater market access to the award-winning Ron Barceló product.”
For more information about stocking Ron Barceló, which is available through the ALM portal, contact your local Kollaras & Co representative.