Barossa Valley wine estate, Seppeltsfield, has announced a new distribution deal with Oatley Fine Wine Merchants (OFWM) which will kick off in March next year.

The winery said that deal has one clear purpose, which is to bring Seppeltsfield’s red and white wines to the wholesale trade, for the first time in the estate’s 166-year history.

Seppeltsfield was separated from Treasury Wine Estates in 2007, the property now under the majority ownership of winemaker Warren Randall, who said he was looking forward to working with OFWM.

“We love where OFWM have come from, developing their business with an emphasis on the on-premise model, family-owned wineries and a principle of service, service, service,” he said.

“The incredible success of the Rosemount brand, which the Oatley family established, was built from an on-premise model.

“It is quite remarkable that one of Australia’s oldest and most iconic wine estates has never released a Barossa still wine range into the market. It is an understatement to say that it has been a long awaited release. We are sure that the Oatley team are going to revel in bringing our reinvigorated brand and some really exciting wines to the market.”

The deal will see Seppeltsfield initially release three Barossa regional wines, with further collections to be added in late 2018.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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