As Richard Hamilton McLaren Vale enters its 50th year and the Hamilton Family business enjoys 184 years of continuous winemaking and grape growing, the family has unveiled an elegant new look for its Estate Range.
The Richard Hamilton Estate Range has taken the family’s link to history, simplified it and modernised it – modernising history, as they call it. The result is a lively, elegant range of wines adorned with stylised roses, rosettes.
The Hamilton family was one of the first families of the South Australian wine industry, with the late Richard Hamilton (Dr Richard Hamilton’s great-great-grandfather) arriving in 1837 and planting the first wine producing vineyards on the Adelaide plains. Today, Dr Hamilton and his wife and co-owner Jette are at the helm.
Roses are an integral part to wine grape growing and are prevalent right across South Australia, however they have a particular significance to Richard Hamiton McLaren Vale where extensive rose gardens surround their vineyards and Cellar Door. The Rosette series celebrates the family’s long standing in the South Australian wine industry. The first family of wine.
Bringing the rose to life in an illustrative way on the labels links the labels to a sense of place at the home in McLaren Vale and offers an appealing option to younger people who are regular visitors to the McLaren Vale region.
The range consists of seven wines, each with its own unique colour ‘rosette’ on the label to differentiate wine variety.
Richard Hamilton Rosette Series whites have a RRP of $24
Richard Hamilton Rosette Series red have a RRP of $26 For more information, contact Damian White, Sales & Marketing Manager, Richard Hamilton and Leconfield at firstname.lastname@example.org.