Australians consumers are in for a big summer of cider with independent, family-owned UK cider makers, Thatchers, set to reinvigorate the cider category by relaunching its signature blend, Thatchers Gold, in new packaged cans.
Arriving just in time for the warmer months, the premium medium-dry cider is perfectly balanced with a crisp, smooth and refreshing taste; specially crafted from a blend of Thatchers’ favourite apple varieties including Dabinett, Porters Perfection and Harry Masters Jersey.
Its smooth appley taste cuts through rich foods with surprising ease and pairs excellently with spicy Asian food, hard and aged cheeses as well as fish and chips and other pub classics.
Thatchers Brand Ambassador, Ben Irons, will be hitting the road this summer with the Thatchers Gold cider cart for The Cider Discovery Tour. Ben has grown up in Somerset and has been instrumental in building trade and consumer loyalty for Thatchers in the fiercely competitive cider market of Bristol. Ben will host and serve guided Thatchers Gold tastings, cider food pairings and Thatchers Gold cocktails from the cart at venues, music festivals and beer gardens along the east coast. There will also be lawn games and giveaways to surprise and delight consumers along the way.
Thatchers Gold is real cider made by real farmers on a real farm – it’s what cider’s supposed to taste like.
The new Thatchers Gold Cider 440ml can 4 packs are available now, just in time for summer.
For more information contact Coopers Premium Beverages on:
1300 555 166 – QLD, NSW, VIC, TAS, WA
08 8440 1800 – SA, NT