Award winning Non-Alc Cocktail solution for hotels, restaurants and pubs
Naked Life Non-Alcoholic Spirits launched 4 new Non-Alcoholic ready-to-drink (RTD) cocktails to add to their already extensive 11 cocktail and 7 spirit portfolio.
Adding consumer favourites of Mojito, Cosmo, Rose Sangria Spritz, and Australia’s first non-alcoholic RTD Espresso Martini, Naked Life have designed portfolio to allow different levels of bars, hotels, restaurants and pubs to easily create a profitable non-alcoholic offering for their patrons.
With the weather improving and a larger slice of the market either abstaining or reducing alcohol (+32%), the demand for non-alcoholic options is increasing, as is the potential for missed opportunity to upsell from water or the traditional lemon lime bitters, or simply extend the non- or flexi-drinker dwell time.
“We know from the data that the non or flexi-drinker population is growing but the range of venues in which people can purchase quality non-alcoholic drinks has traditionally been limited to high end bars with mixologists” noted founder, David Andrew.
“While our premium spirits allow the more traditional bars or high end restaurants to deliver great cocktails at very healthy margins, we wanted to create a range and serving solutions that allow a greater width of venues to provide the best drinking options for the growing non or ‘flexi-drinker’, increasing their experience and increasing the bottom line.”
To support the expanded RTD range and the more traditional mixology spirits range, Naked Life is providing simple guides to implementing a non-alcoholic range to different tiers or types of venue to suit the customer base.
National Sales Manager, Carl Ryan, see a clear opportunity for many venues “We’re seeing success with venues combining a selection of Naked Life (three) cocktails with their non-alc beers such as Heaps Normal, in the craft fridge or menu, giving customers an impactful, broad range with a small, sustainable footprint. Options including Mojito, Cosmo, Margarita, Espresso Martini and more are now easy to add to the menu and serve neat, ice and/or simple garnish.”
Naked Life are offering ‘to fill the fridge’ with their summer introduction package, giving 48 cans (6 facings of 8) on any 3 case order, along with serving guides and cocktail lists (T&Cs apply) and are available across major wholesalers and direct. Contact Carl Ryan via firstname.lastname@example.org or 0451101816 for more information.
NAKED LIFE: Australian Non-Alcoholic Producer of the Year 2022 The start-up from Melbourne has taken home a total of 13 medals over the past year across its range of non-alcoholic ready-to-drink cocktails and spirits, across three major awards in the US, UK and Australia. This includes recently being named Australian Non-Alcoholic Producer of the Year 2022 at the Melbourne International Spirits Competition.
All 15 canned flavours and 7 glass (700ml) spirit varieties are available nationwide for on and off-premise, including new spring specials in place for all channels.