Carlton & United Breweries sees flexibility as key in the post-pandemic market.
In the 2021 National Liquor News Industry Leaders Forum, featured leaders shared their insights about the industry trends to watch in 2021.
Following a review of CUB’s eCommerce participation strategy Asahi Beverages has made the decision to sell online alcohol retailer BoozeBud.
CUB’s consideration of a new direct to consumer beer subscription service had caused significant upset with liquor retailers.
Asahi will divest two beer brands and three cider brands for the deal to go ahead, those sales will also need ACCC approval.
The deadline for making submissions to the competition watchdog regarding Asahi’s proposed acquisition of CUB is this week.
The competition regulator said the proposed acquisition will reduce competition in the cider market and may reduce competition in the beer market.
The CEO of Balter Ant Macdonald told TheShout that the brewery will keep the same ingredients, the same processes and the same people after being bought by CUB.
Submissions to the competition watchdog on Asahi’s bid to buy CUB must be received by 5pm on Friday.
The competition regulator is looking to assess the possible impact on prices and how retailers, hotels and distributors would be able to cope should the deal result in price increases.