The new phase will increase the distinction between the three banners of Liquorland, First Choice, and Vintage Cellars.
First Choice Liquor Market has launched a new campaign, which coincides with being named the top liquor retailer for 2023 by Canstar Blue.
Beer Cartel has formed an exclusive partnership with First Choice Liquor Market.
Coles’ liquor sales revenue for the first quarter was $852m, and its online liquor sales grew by 80 per cent.
The vision is to become a simpler and more accessible, locally relevant drinks specialist.
Coles’ new store format First Choice Liquor Market was awarded Best Store Design and Fit-Out.
Sales at stores converted to Liquor Market brand are growing by almost double the rate of unconverted stores.