First Choice Liquor Market has launched a new campaign, which coincides with being named the Best Liquor Retailer for 2023 by Canstar Blue.

The campaign, which is the retailer’s biggest campaign to date, features the tagline: ‘That’s Why We’re Your First Choice’, and puts a spotlight on real team members from around the country.

Mia Lloyd, General Manager of Customer & Loyalty, Coles Liquor, said that being rated the country’s best liquor retailer by Canstar Blue is a testament to the team at First Choice Liquor Market stores.

“We’ve worked hard to make sure we offer excellent value and expert advice, so we’re proud to be the only liquor retailer to receive five stars for overall satisfaction, customer service, checkout experience and our offer on deals and specials,” she said.

The That’s Why We’re Your First Choice campaign champions in-store team members who offer their expert industry knowledge, while also highlighting the range of products on offer nationwide, including more than 1,000 wines, over 50 local and international single malt whiskies, and more than 140 craft beers.

The campaign was developed in partnership with Bashful Creative Agency and will run throughout the year on channels such as out of home, video, digital and social media. It is the biggest ever campaign for First Choice Liquor Market, which has 96 stores around the country.

Deborah Jackson

Deb joined Intermedia in 2015 as Editor of National Liquor News and Deputy Editor of The Shout. Since then, she has also worked as the Editor of Beer & Brewer and the New Zealand title, World of Wine....

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