Circana notes the importance of going beyond face value to connect with customers.
Tag: IRI
IRI: Inside liquor’s e-commerce expansion
Ahead of its annual State of the Industry virtual event next week, IRI looks into a key area of growth in the retail liquor industry.
Mindful drinks consumers on the rise
IRI has analysed how the drinks industry is adapting to fit the needs of more mindful consumers.
IRI and Growth Scope team up to dissect post-pandemic liquor trends
The next instalment of IRI’s Market Moves webinar series takes place next week, co-presented by Growth Scope.
The rise of canned wine
Cans are an incredibly popular format right now – IRI answers the question about how that format is performing for wine at the moment.
IRI reveals top themes of opportunity for e-retail
IRI has analysed several themes that are impacting the success of e-commerce and the general online retail world.
IRI: pandemic-driven behaviours reshaping the liquor industry
Consumer habits and values have shifted in the pandemic, giving rise to a range of enduring movements in the liquor industry, according to IRI.
The ‘not so neutral’ nature of vodka
Recent trends suggest consumers are beginning to embrace vodka as more than just a neutral spirit for mixing.
Where will 2021’s trends take us?
IRI Consultant, Antonia Tolich, analyses the top trends of 2021 to review which ones will most likely extend into 2022.
Top retail predictions for this festive season
IRI has predicted what the top product trends will be in the off-premise over this Christmas period.