A focus on loyalty, brand marketing and social/digital ensured another year of market sales growth in 2022, as well as expansion of the LMG network.
Liquor Marketing Group said the new apps will be a ‘game changer’ for both members and customers.
LMG’s Bottlemart banner was named Liquor Retail Group of the Year at last week’s Australian Liquor Industry Awards.
Liquor Marketing Group has announced it has acquired 100 per cent of issued capital in Zen Global.
Gavin Saunders, CEO of LMG notes how retail refresh and branding activity has led to great growth for the group and its members.
LMG is on track to open four new Harry Brown stores in 2022, driven by strong sales growth in the banner.
The campaign coincided with the start of the footy season, with most growth coming from transactions above $60.
E-commerce will be a focus area for LMG in 2022 as it cycles 2020 and 2021 growth.
Several off-premise industry leaders describe what it’s been like to trade in the current COVID-19 situation.
LMG’s strategy to maintain and enhance consumer connection and marketing was key to success in 2020.