Liquor Marketing Group (LMG) has gone live with the new apps it has developed for its Bottlemart and SipnSave banners.

Along with the apps, the website and e-commerce sites have also been relaunched, with enhanced features together in one digital home, to create a seamless, mobile-first shopping experience.

Damien Page, General Manager Merchandise and Marketing, said the new apps “present nothing short of a game changer for our members and customers. The apps offer new features and opportunities for LMG to engage with our customers in new ways.”

This digital revolution has been a labour of love for the LMG team, as they respond to the growing number of customers who incorporate the online world into their shopping missions.

A look inside the new apps for Bottlemart and SipnSave

LMG noted that research shows 88 per cent of customers are browsing before they shop – the new apps aim to speak directly to that trend with comprehensive search, browse, filter, sort, favourites and save features. Browsing customers will have plenty of opportunity to discover and learn alongside these features, with short snappy articles about different products and categories.

Other elements that customers are predicted to love about the new LMG apps are the the expansion of the shop search function, giving customers more choice; and the ‘find your store’ function, with users able to head to each store’s microsite according to their delivery, click and collect or in-store shopping needs.

“This has dramatically expanded our marketing capabilities, allowing us to reach more people, more often with offers targeted to their preferences,” Page explained.

Both customers and members will find further convenience in streamlined processes behind the scenes too. An easy scan and pre-fill entry has been developed to support a key feature of LMG brands – promotions and competitions – while customers also have the ease of shopping directly from the digital catalogues linked to their selected store and its pricing.

David Gyte, Head of Digital Marketing at LMG, outlined the importance of this.

“Greater platform flexibility and enhanced features linked with our CRM have supercharged our ability to be dynamic with promotional offers and more engaging for our customers,” said Gyte.

“E-commerce is set to be a major focus for us in 2023. A 91 per cent increase in spend sees a significant investment in digital marketing and e-commerce plans and capabilities. We currently have 234 stores on e-commerce but this development allows us to be even more far reaching so all our members can benefit from online sales and customer loyalty.”

Already, the LMG membership seems excited about the potential of the new apps. One member store currently benefitting from the Bottlemart online platform is Porters Plainland Hotel, which predicts great things from the launch.

Owner, Michael Porter, said: “We’ve been using the Bottlemart online platform since its inception in 2018. Since then we have grown our online sales year on year and continue to see steady growth in this part of our retail business.

“We are excited to see the release of the latest app. The amazing new features will only enhance sales by offering a better customer experience. If you are looking for an online platform that delivers results, I strongly suggest you look into it.”

All of the features and functions of the new apps can be explored on the LMG website.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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