Snooper Archives - National Liquor News

How hard seltzer continues to expand after years of growth

Wiser’s Snooper division reviews what in-store insights show about the continued momentum of hard seltzer.

Snooper has evaluated how the in-store environment has been developing for the booming hard seltzer category.

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Analysis from market research company Snooper has revealed that new flavours are the key motivating factor for hard seltzer customers.

Snooper has reviewed the best activation strategies of the past two years, to predict where opportunity lies this year.

Laurie Wespes, CEO of Snooper, says the ‘nolo’ trend in beer is gathering momentum and can be capitalised on in-store.

A survey by Snooper has revealed where fans will watch the footy finals, and what they will be drinking.