Applications are open for the annual Tasmanian wine trade visitation program, with four separate visits planned for September and October.

The program is now in its seventh year and sees Wine Tasmania invite selected Australian wine trade representatives to visit the island and explore about what it has to offer. Paused in 2020 due to COVID-19, the program is back this year (if restrictions allow) with 48 places available. This is up from the usual 10 places, illustrating how much Tasmanian wine producers are looking forward to reconnecting with wine buyers from across the country.

The visitation program is a unique opportunity for the industry with participants experiencing an extensive two day itinerary that includes flights, accommodation, transport and activities. The program will visit the north and south of the island, and tastings will include wines across all of Tasmania’s seven growing regions.

Sheralee Davies, Wine Tasmania CEO, said: “Our wholesale wine buyers – for both restaurants / wine bars and retail outlets around the country – are major supporters of our Tasmanian wine businesses.

“We know the past 18 months have been particularly difficult for our friends in hospitality, who have nonetheless continued to demonstrate strong support for local wine producers. We want to thank them and share with them a little of our Tasmanian lifestyle after far too long between being able to catch up face to face.

“Tasmania produces some of the world’s best wines, Pinot Noir, Chardonnay and sparkling wines in particular. Our wines taste even better when enjoyed in Tasmania accompanied by our outstanding local produce, and we look forward to welcoming wine trade representatives to experience this for themselves.”

This opportunity, presented with support of the Tasmanian government, will be accompanied by a series of additional events and promotional activities over coming months.

Applicants to the program will complete a short questionnaire that will be reviewed by a panel to select the successful participants.

For more information and to apply, head to

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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