In response to strong consumer demand, The Kraken Black Spiced Rum has released a premium premix Launching in two flavours – The Kraken & Cola and The Kraken & Dry – Australia is the first market, globally, to introduce the premix.

The unique 330ml glass bottle makes a bold statement while still communicating the premium cues of the parent bottle, which is adored by its fanbase around the world.

The premix, which is made in Australia, has been specially formulated for the Australian palate. The Kraken & Dry reflects the perfect bar serve – The Kraken Storm – and is made with a bespoke dry ginger ale and a hint of natural lime, that recreates the in-venue experience for consumers in the comfort of their own home.

Amanda Scarlett, The Kraken Senior Brand Manager, says, “The Kraken Black Spiced Rum is one of the fastest growing spiced rum brands in the world and the premix will open up more drinking occasions for Kraken drinkers. Our drinkers have been asking for a premix for a while now, so we know it will be well received.

The premix will retail at $27 for a four-pack and is now available to order from wholesalers or speak to your Proximo representative.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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