Thirsty Camel Bottleshops has renewed its national partnership with St Kilda Football Club, following a successful first year as Platinum Partner in 2023.

Throughout the season, there will be Thirsty Camel branded LED signage around the stadium at St Kilda home games and the coaches will be adorned with Thirsty Camel branding on their uniforms.

Thirsty Camel will also be the Match Day Partner for Round 13, where a lucky St Kilda fan will win the opportunity to toss the coin to kick off the game. There will also be a half time activation, concourse activities, and Thirsty Camel branding throughout the game.

Rachel Brown Thirsty Camel Victoria’s Marketing Manager says the partnership is an opportunity for the group to build on its already strong alignment with the community and further engage with footy-obsessed Australians.

“The strategic partnership allows us to align with the St Kilda and greater AFL audience through various awareness and engagement activities,” she says.

“It is our way of connecting with a footy-loving audience that loves cracking open a cold one during the games each week, and we want Thirsty Camel to be top of mind in those moments.”

To find out more on how to toss the coin for Round 13, head over to

Deborah Jackson

Deb joined Intermedia in 2015 as Editor of National Liquor News and Deputy Editor of The Shout. Since then, she has also worked as the Editor of Beer & Brewer and the New Zealand title, World of Wine....

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