Thirsty Camel Victoria has hosted its inaugural Roadshows, a series of events scheduled across the state to showcase strategies for elevating in-store excellence.

Visiting Wodonga, Melbourne, Beaconsfield and Geelong, the first of the events was hosted at AHA venue, Blazing Stump in Wodonga, and brought together an extensive network of Thirsty Camel members from northern Victoria and their staff, for an engaging evening of business sessions and tastings.

The event’s primary focus was on refining in-store execution, with discussions encompassing crucial topics such as Thirsty Camel’s leading Hump club loyalty program, which has seen an impressive 400 per cent growth in members over the past year. The sessions also covered excellence in store standards, and innovative retail strategies.

The Roadshow provided a unique opportunity for suppliers and retailers to foster partnerships, explore new products, and stay at the forefront of industry trends.

Drinks suppliers were able to connect directly with Thirsty Camel members and showcase the latest offerings slated to join the range in April. Key attending suppliers included Carlton & United Breweries, Coca-Cola Europacific Partners, and Treasury Wine Estates.

Rachel Brown, Vic Marketing Manager, Thirsty Camel, says the Roadshow Series is just one way that the banner group is adding value to its members.

“Thirsty Camel Victoria remains dedicated to creating valuable opportunities for its members, fostering a collaborative environment that promotes growth and innovation within the liquor retail sector.”

Thirsty Camel Roadshow

Deborah Jackson

Deb joined Intermedia in 2015 as Editor of National Liquor News and Deputy Editor of The Shout. Since then, she has also worked as the Editor of Beer & Brewer and the New Zealand title, World of Wine....

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