Thirsty Camel’s new marketing campaign is leveraging sport and reflecting the brand’s value of fun, which they believe, will resonate with a wide demographic across all categories.

‘Thirsty for a good story’ was created in partnership with TLA Worldwide and will feature 10 weeks of captivating and amusing stories from some of Australia’s much-loved sporting heroes.

With the first half of 2020 having brought with it a range of unprecedented challenges, the Thirsty for a good story campaign aims to bring a fun distraction from the current environment.

Louise Hands Dunn, Marketing Manager, Thirsty Camel, told National Liquor News that the campaign is all about bringing people back to their local Thirsty Camel stores to support their community.

There will be competitions running alongside the weekly video content aimed to boost awareness of the Hump Club loyalty program and encourage shoppers to visit their local Thirsty Camel store and take advantage of the great offers.

The 10-week series launched this week with Supercars Champion Scott McLaughlin and his wife Karly. They tell the story of how they met in Las Vegas on what was supposed to be a four-day boys trip. Their story can be seen on the Thirsty Camel (Victoria and Tasmania) Facebook pages.

The next instalment will feature AFL stars Nick Dal Santo and Leigh Montagna. Their story will also be shared via social media as well as being featured in an outdoor digital campaign. There will be a new instalment every Wednesday for 10-weeks, with the Hawthorn great’s Jarrod Roughhead and Cam Mooney and former AFL legend, Billy Brownless, also scheduled to feature.


Deborah Jackson

Deb joined Intermedia in 2015 as Editor of National Liquor News and Deputy Editor of The Shout. Since then, she has also worked as the Editor of Beer & Brewer and the New Zealand title, World of Wine....

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