By Sophie Pyrgiotis

Treasury Wines Estates (TWE) has partnered with Sonos on a consumer promotion designed to enhance the wine and music entertainment occasion.

The campaign, which launched on 11 June will run until 7 August or until stocks last. It is supported by an integrated marketing campaign headlined by a partnership with Spotify.

The campaign is led by Penfolds Max’s and gives consumers the chance to save $150 on a Sonos One smart speaker when spending $80 or more on participating wines.

TWE Deputy CMO Angus Lilley said the promotion celebrates various wine drinking occasions.

“Few things are matched better than good wine and good music, Sonos One is hands-free, giving you the freedom to listen to our favourite music all while preparing dinner, entertaining friends or enjoying a glass of Shiraz.”

This national campaign is offered at any Australian liquor retailers including online as well as off-premise licensed venues, including Cellar Doors.

Participating wines include: Penfolds Max’s, Penfolds Bins, Penfolds Koonunga Hill, Wolf Blass Gold Label/Grey Label/Brown Label/Blass/Blass Reserve/Blass Noir/Altitude (all other Wolf Blass ranges excluded), Pepperjack, The Stag by St Huberts (all other St Huberts wines excluded), Wynns, Samuel Wynn & Co, Gentleman’s Collection, 19 Crimes, Devil’s Lair (Fifth Leg excluded), Coldstream Hills, Squealing Pig, Seppelt, Sterling, Black Grape Society and Rosemount 7 Trick Pony (all other Rosemount wines excluded).

Deborah Jackson

Deb joined Intermedia in 2015 as Editor of National Liquor News and Deputy Editor of The Shout. Since then, she has also worked as the Editor of Beer & Brewer and the New Zealand title, World of Wine....

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