Highly-rated American single malt whiskey, Westward has announced a new distribution partnership in Australia, having signed a deal with Think Spirits.

Starting on 1 October Think Spirits will become the exclusive distributor for Westward Whiskey, aiming to take the whiskey around the country.

In less than one year, demand for Westward Whiskey in Australia has skyrocketed, further reinforcing Australia’s love for single malt whiskey. It is now available in leading bars, restaurants and bottle shops throughout Sydney, Melbourne, Canberra and Perth and this new deal means more of the trade can look forward to the product’s increased availability throughout Australia.

“Given our success, continued demand, and growth in Australia, partnering with a leading independent distributor of popular and premium spirits is the logical next step to support expansion in this thriving market,” said Thomas Mooney, Founder & CEO, Westward Whiskey.

“Aussie consumers and trade industry professionals know great whiskey, and we’re thrilled by their enthusiasm for Westward American Single Malt. Our partnership with Think Spirits will allow us to take our whiskey far and wide to reach even more Australians throughout the country.”

The deal adds Westward to the Think Spirits portfolio, which already includes Stolichnaya Vodka, Casamigos Tequila, Dalmore Scotch Whisky, Stolen Rum, and Seedlip.

“Westward Whiskey is an exciting and welcome addition to our portfolio of quality spirits brands,” said Patrick Borg, CEO of Think Spirits.

“Between our innovative approach to on-premise and consumer marketing and our scale of distribution, we know we are in a position to take Westward Whiskey to new levels.”

Clic here to listen to an interview with Westward Whiskey CEO Thomas Mooney.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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