The Wilyabrup is on the road to being recognised as a separate geographical indication within the broader Margaret River wine region, following an interim determination by the Geographical Indications Committee.

The decision is open for public comment until 13 March 2020 and the proposed boundaries for the new GI of Wilyabrup can be viewed on the Wine Australia website.

Presiding Member of the Geographical Indications Committee, Dennis Mutton, said the interim determination marked the commencement of the final public consultation phase.

“A GI identifies wine as originating in a specific region or locality where its characteristics can be attributable to their geographic origin,” Mutton said.

“Within Australia, our GIs are listed on the Register of Geographical Indications and Other Terms. The use of terms on the Register is regulated through the label integrity program, administered by Wine Australia, to ensure the truth and the reputation for truthfulness of Australian wine labels.”

After considering submissions received before 13 March 2020, the Geographical Indications Committee will decide whether to make a final determination of whether to enter Wilyabrup onto the Register of Geographical Indications and Other Terms. Final determinations are subject to appeal in the Administrative Appeals Tribunal.

If entered onto the Register of Geographical Indications and Other Terms, Wilyabrup would become a registered GI within Margaret River; just as Albany, Denmark, Frankland River, Mount Barker and Porongurup are registered GIs within Great Southern.

If Wilyabrup becomes a registered GI, a wine with the single GI claim ‘Wilyabrup’ would have to be made from at least 85 per cent of the fruit grown within the delineated boundary. It would remain open to producers within Wilyabrup to use the Margaret River GI. Different rules apply where multiple GI claims are made.

The proposed Wilyabrup GI is located in the south west of Western Australia, in the north-west part of the Margaret River wine region. It extends from Abbeys Farm Road in the north to just below Gracetown in the south, and from the Western Australian coast to the Bussell Highway in the east.

There are an estimated 1600 hectares of vineyards in this GI according to the 2018 National Vineyard Scan.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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